Case study —Accommi.ai

THE CONTEXT

A digital education hub offering diverse courses in technology and business sectors, our platform aims to deliver top-tier, accessible learning to a global audience. It serves as the go-to resource for those aiming to up skill and propel their careers forward.

TOOLS

Figma, Fig Jam, Google, Google sheet, Typeform, Calendly, Whimsical, Zoom and Zeplin.

Doris Agusiobo

Case study —Accommi.ai

THE PROBLEM

Global industries are perpetually hindered by an acute lack of proficient specialists in emerging IT fields like machine learning, cloud computing, AI, and business intelligence. This skills gap is exacerbated by the rising necessity for training programs in these areas, as these evolving technologies necessitate experts with up-to-date competencies.

Doris Agusiobo

Case study —Accommi.ai

THE OBJECTIVE

The primary goal is to create a  leading online learning platform offering a diverse range of courses and training programs across technology and business domains. Committed to delivering high-quality, accessible education to learners globally, it serves as a key destination for individuals and professionals aiming to up skill and advance their careers.

Doris Agusiobo

Case study —Accommi.ai

DESIGN PROCESS

I followed the design thinking process to define the problems, and start working on different ideations to improve the prototypes and conducting the testing

Doris Agusiobo

  • 1. EMPATHISE
  • 2. CONCEPTUALISE
  • 3. DESIGN
SWOT ANALYSIS

Brands

Strengths
  • Udemy offers a wide variety of courses across multiple subjects, catering to a diverse audience.
  • Most courses are affordably priced, making education accessible to a larger population compared to traditional platforms.
  • Courses are designed for self-paced learning, ideal for working professionals and students.
  • The platform is user-friendly, accommodating users of all levels of technical expertise.
  • Udemy has a global user base and provides courses in multiple languages.
  • Coursera offers a wide range of courses across various subjects, from arts to computer science.
  • Partners with top universities and institutions globally, adding credibility to its courses.
  • Provides flexible learning, allowing learners to complete courses at their own pace.
  • Offers professional certificates and fully accredited online degrees in addition to individual courses.
  • The platform is user-friendly, well-organised, and delivers a positive user experience, encouraging retention.
Weaknesses
  • Because anyone can become an instructor on Udemy, the quality of courses can vary significantly.
  • Most Udemy courses aren't recognised by educational institutions, which could be a concern for those looking for more than just skill development.
  • Many courses are aimed at quick learning and may not offer in-depth knowledge or long-term mastery of a subject.
  • Since courses are generally self-paced, students might not receive real-time assistance from instructors.
  • Although many courses offer free trials, the costs for certificates and specialisations can be a barrier for many potential learners.
  • While Coursera does offer some hands-on projects, these can sometimes lack the depth of real-world experience.
  • The quality of courses can vary significantly depending on the instructor and institution providing the course.
  • Unlike some competitors, Coursera has fewer direct partnerships with corporations for employee training.
Threats
  • There's stiff competition from other online learning platforms, traditional educational institutions offering online courses, and free platforms like YouTube.
  • The e-learning space is becoming increasingly crowded, which could drive up marketing costs and lower profitability
  • Rapid changes in technology could make courses obsolete quickly.
  • Being an online platform, Udemy is susceptible to data breaches, which could tarnish its reputation.
  • The online education space is highly competitive, with platforms like Udemy, edX, and LinkedIn Learning offering similar services.
  • The offering of degree courses could bring Coursera under the scrutiny of educational regulators.
  • Economic instability could reduce the number of people willing to pay for courses.
  • Being an online platform, Coursera is susceptible to risks like data breaches and service outages.
COMPETITOR ANALYSIS
Coursera content
& qulity

High-quality content, often created in collaboration with academic institutions

Varies widely depending on the instructor; can range from highly professional to amateurish

Pricing strategy

Offers a freemium model and subscription-based courses.

One-time fee for lifetime access to a course

Certification &Accreditation

Provides accredited and university-certified courses.

Certificates of completion offered, but not accredited.

Target Audience

Students and professionals looking for academic advancement.

Broader audience including hobbyists and professionals.

Personas

Interesting takeaway
  • Target audience: ages 18 to 65, both males and females globally.
  • Focus on individuals in developed countries.
  • Primary users are motivated by the desire to acquire new skills for career advancement.
  • Aims to help users enhance job prospects and improve employment opportunities.

Customer Journey Map

Interesting takeaway
  • User discovers Mastery Hub while seeking IT skills and explores available courses and reviews.
  • After comparing options, they select a course, review pricing, and complete enrollment.
  • The user engages with course materials, instructor-led sessions, and assignments
  • They actively participate in discussions, virtual meetups, and collaborative projects.
  • Upon completion, the user earns a certification, joins the alumni network, and may use job placement services or enroll in further courses.

User Flow

Interesting takeaway
  • I delved into the user flow of the platform, tracing the path that users typically follow from initial entry to the fulfilment of their objectives. I dissected each step in this journey to identify both the strong points and the friction areas within the user experience.

User flow for learners

  • The core intent behind designing the user flow on our website is to pique user curiosity and then guide them seamlessly toward exploring courses that resonate with their interests, thereby increasing the likelihood of them registering for a program that aligns with their career goals.
  • For existing students, the portal acts as a highly accessible platform that presents all relevant information regarding their course work and progress.

User flow for instructors

Interesting takeaway
  • The user flow for instructors is designed to serve as a comprehensive dashboard, aggregating all essential aspects related to student performance and course progression. Our aim is to make the platform a one-stop solution for instructors to effectively manage their educational offerings.

Key Page Wireframes

Interesting takeaway
  • The wireframe serves as a visual blueprint for the website  , outlining the layout and functionality before the design phase begins.
  • It allows stakeholders to evaluate user flows, content placement, and scalability, helping identify any potential issues early in the process.
  • It was essential for testing page structures and ensuring that the user experience is optimised for the final product.

Overall design highlights

  • User-Centred Design: The platform emphasises a seamless user experience, allowing easy navigation and access to course materials.
  • Responsive Layout: The design adapts to various devices, ensuring a consistent experience across desktops, tablets, and mobile phones.
  • Clear Information Architecture: Course listings and details are organised in a straightforward manner, making it easy for users to explore offerings.
  • Engagement Features: Integrated discussion forums, live sessions, and collaborative tools foster community engagement and enhance the learning experience.
  • View project: https://www.figma.com/design/
    kgb2AiWDzsGqjMTIBFVJjE/MasteryHub-wireframe?node-id=60-589&t=weLttTrjHEhKWOe4-1

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